Archive for January, 2010

Why Should Social Media Optimization Be Used

SMO is an important concept that helps in making a website more attractive. It is a method that enables you to draw visitors to your website. According to Bhargava, social media optimization is a method that helps increase traffic to a website. He compared social media optimization with search engine optimization or SEO.

The five rules are, to increase your linkability, make tagging and bookmarking easy, reward inbound links, help your content travel, and encourage the mashup. Social media optimization is a method that is used to make websites the focus of attention for Internet visitors. To make a website catch the attention of visitors to the Internet, you need to create a website that is well connected.

Blog is another social media optimization tool that is widely used. It is a website, where visitors can record their comments. These comments are shown along with the original article. Vlogs are also websites, which allow you to circulate video files on the Internet. A wiki is yet another social media optimization tool that allows you to change the content on a website.

Link Building Using CSS Galleries

CSS galleries are a little out of traditional yet effective link building technique. If you have a site or blog designed using CSS, you are eligible for the submission. If approved, your site will be showcased on the galleries with a link back to your site.

Just think of a directory submission or social bookmarking submission where you submit your site to link directories or social bookmarking sites. Just the same way you submit your site design using a screenshot or site preview image. Most sites will require you to submit your site name, URL, and basic design or site info. Your submission is subject to moderation as most of those galleries are moderated.

It is unbelievable to see how high these CSS gallery sites go in page ranks. Not almost, all these CSS galleries have high PR where some of those galleries are as high as PR6 or even PR7. Since this method of link building is little out of tradition and somewhat unique, not many people are still using this to build backlinks. You basically get a high PR backlinks form the sites that don’t have too many external links. High PR and less external links compared to link directories or social bookmarking sites gives your link a very high value.